About SiteVitals | Who We Are & Why We Built It

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SiteVitals mascot robot keeping watch — About Us

From a team trusted by

NHS
BBC Two
Aardman
National Charities
Award-Winning Agencies

Our Story

Over two decades of building the web — and solving its problems.

We are a husband-and-wife duo who founded a web development agency, and between us and our team of developers we have spent well over two decades building, launching and supporting websites for businesses of every shape and size.

What set us apart early on was breadth. Starting out 25+ years ago, you simply could not afford to specialise. To build and launch a website as a freelancer, you had to understand all of it - front end, back end, DNS, hosting, domains, performance, security. Today even brilliant developers tend to go deep in one area. We grew up needing to understand the whole picture, and that full-stack perspective is still baked into everything we do. This is why SiteVitals covers all the bases: the problems that do not fall neatly into anyone's job title are often the ones that cause the most damage.

We have worked with everyone from the solo trader juggling ten things at once, to marketing teams at growing brands, to household names whose sites see millions of visitors a day. We became the outsourced technical backbone for large design agencies back when “digital” was still a scary new word - helping them build departments and sell digital services with confidence.

2007: Agency founded. A lot of late nights - born of passion rather than struggle. We just loved making the web, and that has never really changed.
2007–2009: Became the technical backbone for major design agencies across the UK - helping them build digital departments and start selling web services with confidence.
2010–2020: Portfolio grows to include NHS, BBC Two, Aardman, national charities and growing brands. Multiple award wins for innovation.
2021 onwards: The idea for SiteVitals starts to take shape — a tool that watches over your website around the clock, so you don't need a technical team to stay on top of it.
Now & Next: With AI search reshaping how businesses are found online, your website's health and technical SEO has never mattered more. SiteVitals is built for this moment — keeping your site fast, secure, and in the best possible shape for humans and algorithms alike.

Why It Matters

Real things that happen to
real businesses.

We did not build SiteVitals around hypothetical problems. Every scenario below is something we have seen — or helped someone recover from.

A note on Technical SEO: AI-powered search is changing everything. LLMs are increasingly deciding which websites to surface — and they rely on your site being technically sound. SiteVitals helps make sure it is.

01 — Performance

The slow homepage nobody noticed

Someone uploads a beautiful new hero image — 4 MB, straight from their phone. Your load time triples. Your bounce rate climbs. Your ranking dips. Three weeks pass before anyone connects the dots.

02 — Domain

The domain that almost disappeared

A client nearly lost a 20-year-old domain because the renewal email went to an inbox nobody checked. SiteVitals flags expiry well in advance — so there is never anything to panic about.

03 — Security

The SSL certificate that did not renew

SSL certificates are supposed to auto-renew — and usually do. But sometimes they don't. Browsers show a "Not Secure" warning and visitors leave immediately. SiteVitals flags expiry before any visitor sees that warning.

04 — Search Rankings

The Google ranking that slipped away

Performance is a ranking signal. A site that loaded in 2 seconds but now takes 6 will gradually slide in search results — until you're wondering where all the enquiries went.

05 — Monitoring

The monthly audit that misses everything in between

A monthly check is a snapshot, not a story. A lot can go wrong in 30 days. Continuous monitoring gives a far more accurate picture — and SiteVitals costs less than an hour of developer time per month.

06 — Uptime

The site that went down on a Sunday

Without monitoring, the first person to know your site is down is often a customer who has already left. SiteVitals checks uptime around the clock and alerts you the moment something goes wrong.

07 — Asset Integrity

The broken page nobody could explain

A restaurant chain's site suddenly looked visually shattered. The culprit was a third-party font whose license had been exceeded. SiteVitals monitors external dependencies so these hidden failures get caught before a customer has to tell you.

08 — Change Intelligence

The change nobody remembered making

Something dropped in performance last Tuesday — but what changed? Log your own site events and when something shifts, you have a timeline to look back at. Forensics, not guesswork.

What SiteVitals Does

Everything a watchful developer keeps an eye on.

SiteVitals is the always-on technical oversight you web portfolio deserves. Built for the overworked marketer, the non-techy agency account manager, and the founder who wears every hat.

What does SiteVitals monitor?

Who It's For

You don't need to be technical. That is the point.

We designed SiteVitals to be easy for everyone to understand, and genuinely think it can be useful whatever your level of technical knowledge.

01 — Great for agencies

The Freelancer or Web Agency

Managing multiple client websites? SiteVitals lets you monitor all of them in one place, share access and reports with clients, and stay ahead of issues before they land in your inbox. Whether you are a freelance web designer, an SEO agency, or a full-service studio, one SiteVitals account covers your whole client portfolio.

02 — Marketers

The Overstretched Marketer

You are responsible for the website but you are not a developer. SiteVitals gives you clear alerts you can act on - or hand straight to your agency. You can share reports or give your agency direct access to the dashboard, so they always have the context they need without you having to translate it.

03 — Individuals

The Sole Trader

You built your website, got on with your business, and now there are a hundred things more urgent than checking if it is still performing. SiteVitals watches so you do not have to - and when it does flag something, it gives you (or whoever you hand it to) exactly what is needed to get it fixed.

04 — Account Managers

The Agency Account Manager

Your clients expect you to know when something is wrong with their site. SiteVitals helps you get ahead of problems before they become awkward conversations.

05 — Developers

The In-House Developer

You know what to look for - you just cannot watch everything at once. Let SiteVitals handle the monitoring so you can stay focused on building.

06 — Small Businesses

The Growing Business

You are scaling, you are busy, and your website cannot be a liability. SiteVitals keeps an expert eye on things while you focus on the things only you can do.

07 — Charities

The Charity Team

Important work, limited resource. The last thing you need is a website issue eating your time and budget. We have worked with national charities for years - we understand the pressures.

The Humans Behind It

A small agency. A very long track record.

Lisa Freeman — Lisa

Co-founder Client Experience The Bridge

I started out as a freelance web designer and developer, which means that even though I am not deep in the code these days, I can still navigate a server, hold my own in any technical conversation, and - crucially - translate between developers and the clients who just need their website to work.

SiteVitals was my idea. After years of watching clients encounter the same avoidable problems - slow pages, expired domains, ranking dips nobody noticed - I wanted a tool that would catch it all before it became a crisis. Tom then got his geek on and he and the team made it even better than I had imagined.

I read every piece of client feedback that comes in and bring it back to the product - most of the features we have added have started with a real conversation, a real problem, or a near-miss we never wanted to see again.

Tom Freeman — Tom

Co-founder Lead Developer The Builder

I have been building websites and web applications for over two decades. In that time I have worked on everything from small business sites to platforms handling millions of visitors a day. My work has ranged from providing the technical foundation for established design agencies, to unravelling problems that appeared to have no clear way forward.

When Lisa came to me with the idea for SiteVitals, working out the right technical approach took real thought - the web never stops moving and neither do the problems it throws up. Then we kept extending it, because there was always one more thing businesses needed to know about their site and simply did not.

If there is a technical problem to solve, I will find the most elegant way to solve it. Then probably add three more features while I am there.

The Business Case

Protect your site and save money.

Catch problems in minutes, not weeks

Every day your site underperforms costs you in rankings, traffic and conversions. Early alerts mean smaller problems - and smaller bills when things do need fixing.

Avoid emergency developer costs

A nearly-lapsed SSL caught early is a five-minute fix. The same issue discovered three days later by a customer is an emergency with an emergency price tag.

Protect your SEO investment

A performance drop can undo months of SEO work. SiteVitals keeps you informed before Google makes decisions you never saw coming.

Accessible pricing so it's not all for the big boys

Some hosting platforms offer similar monitoring - but only to customers on enterprise plans, at significant extra cost. SiteVitals is independent, uptime monitoring is free, and paid plans start from just £15.17 per month. We are an agile team without big sales overheads, and we have always believed good tools should not be locked behind big budgets.

Free

uptime monitoring

From £15.17

per month for full monitoring

Your website is running.
But is it running well?

Find out what SiteVitals can see that you cannot - and start catching problems before they catch you out.

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We built the tool every website deserves.