Entity Schema Isn't SEO Hygiene. It's Whether AI Knows You Exist
New data shows just 2% of websites give AI systems enough structured context to reliably identify, understand, and cite them.
By team
8 min read
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Industry Updates
Is HTML Making a Comeback? Why the Age of Markdown May Be Coming to an End
Markdown became the default output format for AI tools because it was token-efficient and easy to read without rendering. But a viral post by Thariq Shihipar, engineering lead for Claude Code at Anthropic, has ignited a serious debate: as AI agents grow more powerful and context windows expand to a million tokens, is Markdown holding us back?
By tom
13 min read