Tutorials, Guides & Explainers

Agentic website use" means AI programs — not just people — visiting your website to complete tasks on someone's behalf, like checking your opening hours, filling in a form, or comparing your prices. It's happening now, and a website that's easy for people to use isn't automatically easy for an AI agent to use.

Structured data is meant to do more than list facts. It can explain that an article was written by a particular person, that the person works for an organisation, that the organisation publishes a website, and that the website offers a particular product or service. Together, those statements form a graph of related entities.

Your AI Visibility score is a number between 0 and 100. It tells you how well an AI system (ChatGPT, Perplexity, Google AI Overviews, a browsing agent) can find, parse, trust, and cite your website. A site can rank well in traditional search while being effectively invisible to AI. A site can have structured data and still fail entity disambiguation. The AI Visibility score isolates the signals that specifically matter to AI-assisted discovery, so you know where to focus.