Tutorials, Guides & Explainers

A lot of what keeps a website working is stuff you never see. The domain name has to stay registered, the settings that point it at your server have to stay right, the security certificate has to stay valid, and all the little files the page pulls in have to keep loading.

How do you know what matters on PageSpeed Insights? And how do you read a Lighthouse report?

Who needs to know, about what, how quickly, and do they really need to know at 3am?

Often when something goes wrong on a website, you wish you could look back and see what changed. Now you can.

This report keeps a running record of what each monitored page says and how it's put together, so you can see what's changed and when - even if you weren't the one who changed it.

This blog post goes through what the Security report checks, what each thing means in normal words and when a flag deserves your attention.

How to read your results on the SEO and AI visibility dashboard.

Agentic website use" means AI programs — not just people — visiting your website to complete tasks on someone's behalf, like checking your opening hours, filling in a form, or comparing your prices. It's happening now, and a website that's easy for people to use isn't automatically easy for an AI agent to use.

Structured data is meant to do more than list facts. It can explain that an article was written by a particular person, that the person works for an organisation, that the organisation publishes a website, and that the website offers a particular product or service. Together, those statements form a graph of related entities.

Your AI Visibility score is a number between 0 and 100. It tells you how well an AI system (ChatGPT, Perplexity, Google AI Overviews, a browsing agent) can find, parse, trust, and cite your website. A site can rank well in traditional search while being effectively invisible to AI. A site can have structured data and still fail entity disambiguation. The AI Visibility score isolates the signals that specifically matter to AI-assisted discovery, so you know where to focus.