Tom Freeman

Author

Tom Freeman

Co-Founder & Lead Developer

Full-stack developer specialising in high-performance web applications and automated monitoring.

From Tom Freeman

Articles

Is HTML Making a Comeback? Why the Age of Markdown May Be Coming to an End
Industry Updates ·

Is HTML Making a Comeback? Why the Age of Markdown May Be Coming to an End

Markdown became the default output format for AI tools because it was token-efficient and easy to read without rendering. But a viral post by Thariq Shihipar, engineering lead for Claude Code at Anthropic, has ignited a serious debate: as AI agents grow more powerful and context windows expand to a million tokens, is Markdown holding us back?

So Your Marketing Team Is Shipping Code Now
Agency & Client Management ·

So Your Marketing Team Is Shipping Code Now

For forty years, software quality was gated by who wrote the code. That assumption is dissolving — agents, marketers, and ops people are all shipping now, and human review can't keep up. Here's why the answer isn't slowing them down, and where the real governance layer is moving instead.

Now Live: Service Monitoring for nginx, MySQL, Redis and More
Product Updates ·

Now Live: Service Monitoring for nginx, MySQL, Redis and More

SiteVitals now monitors the status of individual services on your Linux servers — nginx, MySQL, Redis, PHP-FPM and more. Get alerted the moment a service stops or starts crash-looping, with full context captured at failure time.

AI Readiness Entity Disambiguation
Product Updates ·

AI Readiness Entity Disambiguation

A few weeks ago I wrote about "why technical SEO needs an AI layer" and walked through the schema validator, AI crawler audit, and llms.txt checker we had built into SiteVitals. The response was encouraging - but the most common question I got was some variant of: "My schema passes your checks, but I'm still not showing up in AI answers. What else can I do?"

Smarter Uptime Alerts: Per-Channel Delays Now Live
Product Updates ·

Smarter Uptime Alerts: Per-Channel Delays Now Live

When your site goes down, every minute matters—but not every alert should fire at once. SiteVitals now lets you set individual delays for each notification channel, so the right people are alerted at the right time. Notify your on-call developer immediately, escalate to managers if the issue persists, and keep leadership informed without unnecessary noise. It’s a smarter, more flexible way to handle incidents - automatically.

Introducing Cron Job Monitoring
Product Updates ·

Introducing Cron Job Monitoring

Monitor your scheduled tasks and background jobs with SiteVitals. Get alerted when a cron job fails to run, takes too long, or crashes.

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